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  • Digital Marketing: A Review
    This paper mainly focuses on conceptual understanding of digital marketing, how digital marketing helps today’s business and some cases in the form of examples KEYWORDS: media, key performance indicators, mail, search engines, consumers
  • A Review of Research on Inbound Marketing - JRBSS
    In this paper, we have covered the evolution of the concept of Inbound Marketing as well as the different definitions which have been proposed by various authors We will also cover the disadvantages of traditional marketing, a comparison of inbound and outbound marketing, and digital inbound marketing
  • Digital Marketing - Publications - Faculty Research - Harvard . . .
    Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising DTC companies View Details
  • Review of Marketing Research | Emerald Insight
    Artificial Intelligence Applications to Customer Feedback Research: A Review; Deep Learning in Marketing: A Review and Research Agenda; Leveraging AI for Content Generation: A Customer Equity Perspective
  • Digital transformation and marketing: a systematic and thematic . . .
    This article provides a systematic review of the extensive and fragmented literature focused on Digital Transformation (DT) and marketing by identifying the main themes and perspectives (i e , employees, customers, and business processes) studied by previous research
  • A Literature Review on Digital Marketing Strategies and Its Impact on . . .
    Based on the literature review, the researchers identified the following themes: digitalization and digital marketing, digital and traditional modes of marketing, social media as a digital marketing strategy, information technologies as marketing tactics, e-commerce during the COVID-19 pandemic, understanding online, internet, mobile, and digita
  • Digital Marketing Dynamics 2023: Unveiling the Triad of Innovation . . .
    Through a structured journey encompassing literature review, methodology, digital marketing innovations, management integration, and inclusion strategies, our findings emphasize the imperative for businesses to adopt a holistic approach
  • Digital Marketing: A Scientometric Review | Contemporary Management . . .
    It offers various analyzes for well-organized information utilization This study also illustrates recent digital marketing research trends to inform practitioners, future researchers, and policymakers about developing digital marketing research theories and practices that merit scrutiny
  • Recent Digital Marketing Research Trend: A Bibliometric Analysis
    Digital marketing publications have flourished in the last two decades, but the literature remains fragmented and juvenile This review maps the recent digital marketing landscape 323 articles published between 2019 and 2023 were retrieved from Web of Science, Scopus, and ProQuest databases
  • Digital marketing: A framework, review and research agenda - Academia. edu
    We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and will have a significant impact





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